With SEO, which is a sub-branch of digital marketing studies, it is aimed to improve user experience, to achieve better rankings on SERP (search engine result pages), and thus to increase click-through rates. Basically, websites are optimized to increase ranking and increase in traffic in an organic way. Thus, the services provided in the website or the products being sold will be brought to the fore and the organizations will be closer to their existing goals.
Why SEO is so important?
Search engines such as Google, Yandex, Bing host billions of websites. As a result, search engines are extremely competitive platforms. In order to attract people and accomplish the ideal sales statistics, it is vital to stand out on this platform in order to achieve these aims. By optimizing web pages for both users and search engine algorithms, SEO studies attempt to be in this rivalry and to outperform your competitors on the SERP.
According to the information gathered, websites on the first page of search engines account for 90 percent or more of overall search engine traffic. That means being on the first page of Google for your website’s SEO and always being one step closer to your objectives!
How to make SEO?
Expertise and persistence are required for search engine optimization. SEO consists of several sub-working areas and hundreds of specifics that must be addressed. Basically, the SEO work that has to be done to improve websites can be divided into three categories:
These main categories that we have determined have many sub-fields. However, in order to analyze SEO studies as a whole and have a certain hierarchy, it will be necessary to base these 3 main categories.
Birglobal’s expert SEO team will complete all the tasks to elevate your website and business!